Pushing boundaries leads to new originality.

adidas Originals is known for reimagining iconic designs like the Superstar and Stan Smith, so we tapped into this ethos with the "Original is Never Finished" campaign.

This was the third year in a 3-year plan to reimagine culture. In the final year, we looked to the brand itself, challenging the meaning of original.

The launch film remixes the iconic track, “My Way”, popularised by Frank Sinatra, and features legends like Snoop Dogg, and Kareem Abdul-Jabbar alongside young talents such as Dev Hynes. Celebrating how past creations inspire a new generation of creators.