I started my journey in advertising with agencies like Saatchi & Saatchi and TBWA before getting the opportunity to work on a global stage. One of my most memorable projects was the adidas Originals “Original is Never Finished” campaign at Johannes Leonardo in NYC. Our work was awarded a Cannes Lions Grand Prix in Music Entertainment and the Clio Sports Grand Prix for Film, ultimately becoming one of the most awarded campaigns of that year.

Beyond advertising, I graduated from New York Film Academy and moved on to direct music videos for Billboard-recognised artist, IYVES, and make short films that explore themes of identity and personal growth. I'm passionate about creating spaces for underrepresented voices, which lead me to co-found Art Flk and The Goddess Complex — multimedia collectives that empower women, people of colour, and the LGBTQ+ community.

I’m always looking to push boundaries and tell stories that resonate. Whether it’s for brands like PepsiCo and Netflix or personal creative projects, I approach everything with the goal of crafting something meaningful.

I’ve lived in Johannesburg, New York City, San Francisco, and now, Amsterdam.

This is Yoshi, and here is my CV.