We creatively tackled censorship head-on, at a time when South Africa’s own constitution was being brought into question. We created a cheeky, satirical spot for The Fish & Chip Co., taking aim at South Africa's president and his pricey Nkandla home to stir up a conversation about inequality - while helping a small, unknown brand make it’s mark in a big way. 

The ad was banned by the national broadcaster before it even made it to air, but that only fueled its momentum. It blew up online, and on the front pages of several newspapers. In the end, the ad that was never meant to be seen became the one everyone was talking about.